Case Study
“We work closely with our clients every step of the way.”
InTouch Website Design
Since 2005
Case Study: Mālama Dermatology – Elevating a New Honolulu Practice with a Custom Website
Client Overview
Mālama Dermatology is a full-service dermatology practice in Honolulu, founded by Board-Certified dermatologist Dr. Shelbi Jim On. As a Hawaii native, Dr. Jim On brings expert medical, surgical, pediatric, and cosmetic dermatology care to Oahu residents, with a mission to make personalized skin health services accessible and welcoming to all. Her practice emphasizes compassion, patient education, and tailored treatment plans for adults and children alike.
The Challenge
Launching a new dermatology practice comes with many demands: building patient trust, establishing credibility, and making key information easy to access.
Dr. Jim On needed a modern, welcoming website that accurately conveyed her expertise and care philosophy while helping new patients quickly connect with the practice online.
Beyond the initial build, she wanted a long-term partner to maintain her site and keep content fresh as the practice grew.
Our Solution
InTouch Website Design built a custom, responsive, and SEO-ready website tailored specifically to the needs of a newly launched medical practice.
Core goals included:
- Establish trust immediately by showcasing Dr. Jim On’s training, background, and patient-centered approach
- Organize services clearly so patients can easily find medical, surgical, pediatric, or cosmetic offerings
- Guide users toward action with prominent appointment pathways and insurance information
- Ensure long-term reliability through expert maintenance, security monitoring, and regular content updates
- Support patient engagement through high-quality blog posts covering common dermatology concerns and seasonal topics
Ongoing Partnership & Maintenance Success
(a key differentiator)
After launching the site in Fall 2024, Mālama Dermatology enrolled in one of our comprehensive WordPress maintenance plans, which includes:
- Security and performance monitoring
- Content updates and minor visual refinements
- Publication of new blog posts written to support patient education
- Regular optimization to support search visibility
This ongoing collaboration has been essential to the practice’s early online success.
Fresh content and consistent updates establish Dr. Shelbi as an expert in her field, give patients a reason to return ,and signal to search engines that the site is both active and authoritative.
As a result, visitor numbers have steadily increased as new blog posts and updated service information continue to broaden the practice’s reach. Patients searching for answers to everyday skin questions frequently discover the site through these posts — driving organic growth and new appointment inquiries.
Key Features Delivered
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Custom design that feels modern, welcoming, and aligned with the practice brand
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Mobile-optimized build for patients browsing on phones or tablets
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Clear user pathways that support appointment conversion
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Organized service pages for adults and pediatric dermatology needs
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Ongoing blog content that supports education, authority, and search visibility
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A long-term maintenance plan ensuring the website stays secure, current, and impactful
Impact & Value
Through strategic design and a commitment to continuous improvement, Mālama Dermatology now benefits from:
✨ A polished and trustworthy online presence
✨ Steady growth in organic search traffic driven by educational blog content
✨ A responsive partner who updates the site as the practice evolves
✨ A reliable and secure foundation that frees the staff to focus on patient care
The result is more than a website – it’s an active extension of the practice’s commitment to patient education and accessibility.
Conclusion
For new medical practices, launching a website is only the first step. Maintaining it, updating content, sharing expertise, and keeping patients engaged is what drives long-term visibility and growth.
Mālama Dermatology’s early success shows just how powerful that combination can be.
Looking to establish your practice and grow your online presence? Let’s build your website — and keep it evolving as your business does.